RTC Blog

From inside information to far out ideas, here's what
has captured our attention and spurred us into action.

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Perspectives Treffpunkt

June FDA Warning Letter Updates

The FDA has been hard at work this month, having released an ‘Untitled Letter’ (also known as a Warning Letter) to Citius Pharmaceuticals as well as new FDA s…

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RTC Chatter: Week 7/14

Chatter this week is new and ready for you! Brought to you by our Insights & Innovation team, Chatter is RTC’s current-events snapshot. This week’s topics include…

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Social Sharing of Independent Promotional Material

According to January’s FDA guidance, pharma companies are required to submit interactive promotional media for clearance if: the company is responsible for the producti…

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Advanced Data-Driven Targeting Can Help Pharma Marketers Think Outside the Box

Digital ad spending for the US healthcare and pharmaceutical industry has been on the rise in recent years and is projected to increase through 2017 where it’s expected…

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Caring about the Caregiver

When working with pharmaceutical clients there are many conversations about the patient audience that we are talking to, their needs, and what we can do to better serve t…

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Generation Mashup

Today at SXSW we heard from Joanna Coles (editor-in-chief of Cosmopolitan magazine), Olivier Fleurot (CEO of MSLGROUP) and Pete Cashmore (CEO of Mashable) on Generation Y…

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Data and the Future of Transit

Representatives from tech companies focused on the auto industry converged on Austin and provided some intriguing insights into how data is reshaping transit. Representat…

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A Mobile Experience Like You’ve Never Seen

I think everyone at SXSW has that one session that puts them on their heels. Today, it was my turn and I can’t stop blabbing about it to my peers. Sung Kim‘s …

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Today’s Trends are Gaining Momentum

Since arriving at SXSW, I’ve noticed a few trends that are hot topics at this year’s conference: wearable technology, mobile-first companies and Snap Chat. Ex…

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SXSW Day 1 Recap

RTC is lucky to have three of our finest at SXSW’s Interactive Conference in Austin Texas: Staci Brophy and Adeline Heymann, Senior Experience Strategists, and Seve…

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WundermanDC We are having a great day at #ContraryCon! Very excited for the brain trust of creative solutions and critical thin… https://t.co/cgxS0tC518
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WundermanDC RT @Jeffrey Ross: The word “innovation” is table stakes today. #ContraryCon https://t.co/AbE7lN98oJ
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WundermanDC #WundermanThompson is proud to support the career advancement of one female creative #advertising student with The… https://t.co/CVCYxdY4vC
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