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What will Adobe Build Next?

SXSW Session Recap: “What do we build next?” presented by Devin Fernandez and Winsha Chen

My first session at SXSW did not disappoint. A duo from Adobe provided the audience a glimpse of their actual prototypes and discussed how they’ve honed their product-creation workflow.

They call it the Adobe Innovation Pipeline. This seemingly adaptable and democratic process demonstrates a basic idea many seem to forget: Prototypes of any kind are meant to be tested and should never be assumed to last. The process involves participation from all major stakeholders and sets achievable goals from the outset to ensure a given product concept will stay on track. They operate in small, elite taskforces that divide work into organized sprints. Those taskforces sounded to me like a blend of groups of developer nerds and a Navy SEALs team.

Two product concepts caught my attention. One was called Gadget. The original idea failed almost instantly, but the end result was quite a gem. It was a tool for designers and developers to edit PSDs within browser windows. While the tools weren’t as functional as Photoshop, the results for the user were instantaneous and made some development changes seem effortless.

The second idea shared in the session, called Magpie, seems like one the masses would utilize almost daily. Ever see something rad on the Web and want to save it, write it down, or take a screenshot? What do you do with that saved content afterwards? If you’re like me and overload your desktop with notes and files until it explodes, Magpie (or a similar future product) may be our salvation. With Magpie, users will be able to capture any info from the Web and automatically store the file in a cloud environment. With this tool of the future, we’ll be able to easily capture images, video, or even animated graphics and keep them organized. It looks to be an amazing tool that will store your Web explorations within a very user-friendly, cloud-based tool. I hope Adobe brings Magpie to market!

Want to contact the speaker? Devin @eastbaysics

Author of post: Severin Skolrud

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