has captured our attention and spurred us into action.
Sara Collis Promoted to VP/Director of RTC’s Insights and Innovation Group
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RTC is excited to announce the promotion of Sara Collis to Vice President/Director, Insights & Innovations (I&I), in RTC’s strategic planning group. Collis will oversee the I&I team and their efforts in optimizing brand strategy and brand-to-consumer relationships via multi-channel planning, consumer insights and research to evaluate trends. Collis will continue to lead initiatives around customer experience design, consumer research and emerging technologies.
“Sara managed Insights & Innovation proprietary tools and their development over the past several years to create compelling brand engagement and customer experience,” says Jeff Ross, President and CEO of RTC. “She is an agency leader charged with integrating data, strategy and creative to optimize marketing effectiveness for our clients’ brands.”
Previously, Collis served as Director, I&I, for several years and was instrumental in growing RTC’s Customer Experience and Social Listening practice in Washington, DC. Her client experience spans pharmaceutical, automotive, telecommunications and financial services.
“I am honored and excited to be leading the Insights & Innovation team,” stated Collis. “This is a talented team of thoughtful strategists, and I am thrilled to help drive the team and RTC forward in this customer-centric, highly experiential world.”
Collis joined RTC six years ago after spending a number of years with Razorfish as a media planner and analyst. She holds a master’s degree in Public Policy from Georgetown University and graduated cum laude from Cornell University with a B.S. in Communications while playing NCAA Division I field hockey.
To learn more about RTC and our current opportunities, visit RTCagency.com/careers.