RTC Blog

From inside information to far out ideas, here's what
has captured our attention and spurred us into action.

Recent Twitter Profile Design Changes and How It Will Affect Businesses

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$thumbnail

Filename: blog/post.php

Line Number: 19

" width="664" height="243" alt="" />

On Tuesday, April 8th, Twitter announced a new design for all user profile pages that has already been rolled out to a select group of users and will slowly reach the rest of Twitter’s estimated 500 million user profiles.

This is the first time Twitter has made such a dramatic change to its profile page design (if you don’t count 2012’s small change, which included the addition of a profile header image). Twitter changed many of its APIs since early last year, really only affecting developers. This change, however, will affect many of the businesses that tweet about half of the nearly 500 million tweets sent per day. How, you may ask? Here’s how:

1. Loss of the ability to set a custom background image. This means a redesign of the page, as most companies used the background for information purposes only. Now business will have to reengage graphic designers to rework the page to something a bit more HTML5 friendly. I’m sure it’s just a matter of time before Twitter enables the profile page with “true HTML5 capabilities” – features like effective transitions, scrolling effects, and animation. I can’t wait for the day!

2. The main tweet timeline on any profile page now shows content that’s more popular in slightly larger font, drawing even more attention to stuff that’s been retweeted or shared most often. This is great from a content standpoint as businesses that produce content will know what information is most popular and what to showcase on their site.

3. Users can also pin one tweet of their choosing to the top of their timeline, as a way of showing off the type of content they’re proud of, and as another way of telling an audience what you’re about besides the bio. You’ll be able pin as much as you’d like. This will be great for businesses wanting to showcase various items.

There is no doubt Twitter took its cues from the popularity of the Facebook cover photo craze and of Pinterest. Let’s see if a picture will be worth a thousand tweets!

Add a Comment

Perspectives Treffpunkt
#VXSafetyVideo 2014 Winter Olympics 23andme 3-d printers 3-d printing Adboe Adobe Gadget Adobe Magpie Adverse Events advertising advertising careers agency Airbnb Amazon American Airlines Amgen analysis analytics antisocial network app apple aranesp ArsTechnica augmented reality Benicar Bitcoin black box drugs black box warning blue button boomers Box brand to customer relationships Browser Release Announcement business Business Insider Cancer Candy Crush captain kirk Caregivers Circulars Citius Pharmaceuticals Click-to-Chat CNN commercial space travel communication communities community management consumer research cover photo cross-interface culture customer engagement customer engagement agency Customer Experience customer experience design customer relationship marketing CX D.C. Daiichi Sankyo data data analysis data driven marketing data management data modeling data-drivem dc DC Advertising DC digital marketing DC marketing dc week 2012 Delta design Development Devin Fernandez diagnostics Diclegis Digital digital advertising digital behavior digital marketing display DMP doctors economics economy efficacy claims Elena Zamolodchikova Emily White engagement marketing executive leadership f*** cancer facebook FarmVille Fast Company FDA FDA guidelines FDA Letters Federal Aviation Administration Fire Phone FitBit Forsman Bodenfors fun Gamification gaming gen-x gen-y generation mashup generations GenY Geordi La Forge gesture technology gestures global google Google Chrome google goggles google hummingbird Google Translate Google Wallet Grey London hcp hcp marketing health healthcare hitchBOT holodeck Huffington Post HuffPost Live hypospray IBM Ice-cream injections innovation inrix insights Instagram iPad iPhone james tiberius kirk Jean-Claude Van Damme Jell-O jet-injection JetBlue John Gerzema Juxtapid Kadmon Kickstarter language leadership letter from the editor life marketing marketing careers marketing DC Marketing Innovation marketing mix marketing promotions Mashable Matt Kruse medical apps medication medicine millennials mobile Mobile App Mobile Apps mobile experience Mobile Marketing mobile phone mobile technology mobile-first companies Moscow Mt. Gox MTV multi-channel planning Multisensory music Music Productivity neil young New York Times Bestseller next mobile experience organic search Oxford English Dictionary paid search park me app party patient health patient targeting patient-doctor relationship patient-level data Pay Phone people perspectives pharma pharmaceutical advertising Pharmaceutical Marketing pharmaceuticals photography pillpack Pinterest ponomusic Popmoney prescribing information prime directive principles relationship marketing relationships replicators Retail Retale ReWalk ribapak Ribasphere RibaPak RM Roy Sekoff RTC RTC Agency RTC Blog RTC Chatter RTC Dev Team Safety Video sara collis scanning secure search encryption segmented data Selfie SEO simulator Snap Chat Snapchat soccer social engagement Social Fixer social listening social media social media marketing social network Songza space space x staff StandWith Star Trek storify Subway summer Sung Kim Suprenza SXSW sxsw interactive SXSW14 Synesthesia team building technology Telecommunications telemedicine The Athena Doctrine translate translation translator trekkies tricorder tumblr twitter Twitter #Below10KFeet Twitter changes Uber US WorldMeds Vending Machine Venmo Virgin America virgin galactic virtual reality Visor Vital Technologies Corporatio Volvo Trucks washington Washington DC Washington DC ad agency Watson wearable technology Winsha Chen Women wondervoice World Cup Wunderman Wunderman Reports wunreports Yahoo Yahoo Finance Yahoo Mail Yahoo News YouTube zipcar