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Recent Twitter Profile Design Changes and How It Will Affect Businesses

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On Tuesday, April 8th, Twitter announced a new design for all user profile pages that has already been rolled out to a select group of users and will slowly reach the rest of Twitter’s estimated 500 million user profiles.

This is the first time Twitter has made such a dramatic change to its profile page design (if you don’t count 2012’s small change, which included the addition of a profile header image). Twitter changed many of its APIs since early last year, really only affecting developers. This change, however, will affect many of the businesses that tweet about half of the nearly 500 million tweets sent per day. How, you may ask? Here’s how:

1. Loss of the ability to set a custom background image. This means a redesign of the page, as most companies used the background for information purposes only. Now business will have to reengage graphic designers to rework the page to something a bit more HTML5 friendly. I’m sure it’s just a matter of time before Twitter enables the profile page with “true HTML5 capabilities” – features like effective transitions, scrolling effects, and animation. I can’t wait for the day!

2. The main tweet timeline on any profile page now shows content that’s more popular in slightly larger font, drawing even more attention to stuff that’s been retweeted or shared most often. This is great from a content standpoint as businesses that produce content will know what information is most popular and what to showcase on their site.

3. Users can also pin one tweet of their choosing to the top of their timeline, as a way of showing off the type of content they’re proud of, and as another way of telling an audience what you’re about besides the bio. You’ll be able pin as much as you’d like. This will be great for businesses wanting to showcase various items.

There is no doubt Twitter took its cues from the popularity of the Facebook cover photo craze and of Pinterest. Let’s see if a picture will be worth a thousand tweets!

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