has captured our attention and spurred us into action.
Owning Your Healthcare Data
After two days at SXSW, I am starting to see a data trend in healthcare: the importance of owning your own data. Three ideas have had great success in consumer healthcare: 23andMe, Blue Button, and PillPack. In addition, the FDA has recently announced that consumers can view their lab results without going through a doctor. It’s obvious that healthcare is changing, here are a few examples:
What role do genetics and personalized medicine play in the healthcare revolution? Can big data and community unlock secrets to a healthier life? Anne Wojcicki, CEO and co-founder of 23andMe, led a great keynote presentation. She challenged the audience to think about the impact of biotechnology and the role of genetic knowledge in our lives. Her company, 23andMe, wants you to find out what your DNA says about your family.
Wojcicki believes that everyone has the right to access and understand their personal data. This is especially timely as healthcare expenses continue to rise (to $2.7 trillion!). Now healthcare can be cheaper to treat the sick than to implement preventative care.
What 23andMe believes:
• Prevention is better than treatment
• Genetic information is the basis for personalized medicine
• Knowing your genetic health risks will help you make better decisions
• Big data will improve your health and accelerate research discoveries
What we can learn from DNA:
• Medication response
• Disease risk
• Inherited conditions
• Interesting traits
Genetics is going to be part of our daily life, and having access to our own information can impact our behaviors. It is pretty powerful data, and 23andMe has been met with resistance from the FDA on their journey.
Two other innovators in consumer healthcare are Blue Button and PillPack. Blue Button provides consumers with electronic access to their health records without having going through a doctor. PillPack addresses challenges with patient adherence to prescribed medications by delivering your pre-packaged medications organized by date and time in individual packets to keep you on schedule.
The healthcare industry is ripe for change and these companies are pushing the boundaries of consumer health!