has captured our attention and spurred us into action.
Neil Young resurrects music through Pono
Enter Neil Young, music legend and, now, musical device entrepreneur. From his first step onto the stage, he owned the floor. No script. No PowerPoint slides. It was all from the heart.
First he warned everybody that he’d be rambling and might, at times, sound like he’s complaining about the current state of music. (“I thought CDs we’re a little rocky from the start. I couldn’t hear the echo and that was a world-class disaster,” he said.)
Due to the way we compress and package audio files, listeners are only getting 5% of the richness that is built into recordings at production. Playback quality has gradually diminished over time, and Young is on a mission to bring back that clear, crisp sound.
“Everything in technology has gone up, and music went down. Music isn’t real estate; it shouldn’t go up or down,” said the 68-year-old Canadian-born rocker.
What is Young doing about this travesty? Collaborating with leading music engineers to produce a new device that “has no format, and no rules.” With PonoMusic (Pono is Hawaiian for righteous) users now have the capability to listen to songs at the highest resolution possible.
Here is their mission statement: “PonoMusic is more than just a high-resolution music store and player; it is a grassroots movement to keep the heart of music beating. PonoMusic aims to preserve the feeling, spirit, and emotion that the artists put in their original studio recordings.”
The project was launched through Kickstarter and according to Rolling Stone, Young has already reached his goal of raising $800,000 in a single day. Of course there’s going to be some naysayers that don’t believe in this product, but as Neil Young inspiringly retorts:
‘If a company comes in with millions of dollars and blows us out of the water that’s fine. Music still wins and that’s what’s important.’