RTC Blog

From inside information to far out ideas, here's what
has captured our attention and spurred us into action.

A Mobile Experience Like You’ve Never Seen

I think everyone at SXSW has that one session that puts them on their heels. Today, it was my turn and I can’t stop blabbing about it to my peers.

Sung Kim‘s session “The Next Mobile Experience” opened with teasing ideas about why we need to re-think our ways of using mobile technologies and landed on not only a new way of thinking about how we interact, design, and think about mobile, but showcased an impressive prototype.

Currently our devices and software restrict us to boring rectangles and bland navigational tools. But what if we could alter the common rectangle structure of our phones? Why are we still pointing and clicking like monkeys? Kim introduced us to his way to fundamentally change the experience.

Enter the gesture-driven mobile experience – http://thegestures.com/#sxsw

Kim argues that we need to stop with all the content boxes. We need to lose the “intuitive” side navigation. Kim’s gesture-driven mobile device places relevant, tailored user-information and utilizes fluid control. This combination enables users to experience efficiency like never before.

This paradigm spawned from the seemingly confined shape of our mobile phones and the dependencies we have with navigation tools. Kim deftly pointed out that Windows tried to push the envelope with Windows 8, only to cave under pressure and bring back the Start button because some are unwilling to adapt. The same can be said for mobile stylus pens, which are now emerging despite being a 8- to 10-year-old technology.

Even if this idea doesn’t take off soon, the presentation proved that Gestures, Inc., has the ingenuity to create truly original experiences and bring them to life, which is becoming more and more difficult in the digital age we live.

Add a Comment

Perspectives Treffpunkt
#VXSafetyVideo 2014 Winter Olympics 23andme 3-d printers 3-d printing Adboe Adobe Gadget Adobe Magpie Adverse Events advertising advertising careers agency Airbnb Amazon American Airlines Amgen analysis analytics antisocial network app apple aranesp ArsTechnica augmented reality Benicar Bitcoin black box drugs black box warning blue button boomers Box brand to customer relationships Browser Release Announcement business Business Insider Cancer Candy Crush captain kirk Caregivers Circulars Citius Pharmaceuticals Click-to-Chat CNN commercial space travel communication communities community management consumer research cover photo cross-interface culture customer engagement customer engagement agency Customer Experience customer experience design customer relationship marketing CX D.C. Daiichi Sankyo data data analysis data driven marketing data management data modeling data-drivem dc DC Advertising DC digital marketing DC marketing dc week 2012 Delta design Development Devin Fernandez diagnostics Diclegis Digital digital advertising digital behavior digital marketing display DMP doctors economics economy efficacy claims Elena Zamolodchikova Emily White engagement marketing executive leadership f*** cancer facebook FarmVille Fast Company FDA FDA guidelines FDA Letters Federal Aviation Administration Fire Phone FitBit Forsman Bodenfors fun Gamification gaming gen-x gen-y generation mashup generations GenY Geordi La Forge gesture technology gestures global google Google Chrome google goggles google hummingbird Google Translate Google Wallet Grey London hcp hcp marketing health healthcare hitchBOT holodeck Huffington Post HuffPost Live hypospray IBM Ice-cream injections innovation inrix insights Instagram iPad iPhone james tiberius kirk Jean-Claude Van Damme Jell-O jet-injection JetBlue John Gerzema Juxtapid Kadmon Kickstarter language leadership letter from the editor life marketing marketing careers marketing DC Marketing Innovation marketing mix marketing promotions Mashable Matt Kruse medical apps medication medicine millennials mobile Mobile App Mobile Apps mobile experience Mobile Marketing mobile phone mobile technology mobile-first companies Moscow Mt. Gox MTV multi-channel planning Multisensory music Music Productivity neil young New York Times Bestseller next mobile experience organic search Oxford English Dictionary paid search park me app party patient health patient targeting patient-doctor relationship patient-level data Pay Phone people perspectives pharma pharmaceutical advertising Pharmaceutical Marketing pharmaceuticals photography pillpack Pinterest ponomusic Popmoney prescribing information prime directive principles relationship marketing relationships replicators Retail Retale ReWalk ribapak Ribasphere RibaPak RM Roy Sekoff RTC RTC Agency RTC Blog RTC Chatter RTC Dev Team Safety Video sara collis scanning secure search encryption segmented data Selfie SEO simulator Snap Chat Snapchat soccer social engagement Social Fixer social listening social media social media marketing social network Songza space space x staff StandWith Star Trek storify Subway summer Sung Kim Suprenza SXSW sxsw interactive SXSW14 Synesthesia team building technology Telecommunications telemedicine The Athena Doctrine translate translation translator trekkies tricorder tumblr twitter Twitter #Below10KFeet Twitter changes Uber US WorldMeds Vending Machine Venmo Virgin America virgin galactic virtual reality Visor Vital Technologies Corporatio Volvo Trucks washington Washington DC Washington DC ad agency Watson wearable technology Winsha Chen Women wondervoice World Cup Wunderman Wunderman Reports wunreports Yahoo Yahoo Finance Yahoo Mail Yahoo News YouTube zipcar