RTC Blog

From inside information to far out ideas, here's what
has captured our attention and spurred us into action.
JUNE FDA WARNING LETTER UPDATES
Perspectives Treffpunkt

June FDA Warning Letter Updates

The FDA has been hard at work this month, having released an ‘Untitled Letter’ (also known as a Warning Letter) to Citius Pharmaceuticals as well as new FDA s…

Read More

Caring about the Caregiver

When working with pharmaceutical clients there are many conversations about the patient audience that we are talking to, their needs, and what we can do to better serve t…

Read More

Pharmaceutical Adverse Event Reporting Still Unclear

In March 2001, the FDA issued a draft guidance entitled “Postmarketing Safety Reporting for Human Drug and Biological Products Including Vaccines.” This guidance outl…

Read More

Advanced Data-Driven Targeting Can Help Pharma Marketers Think Outside the Box

Digital ad spending for the US healthcare and pharmaceutical industry has been on the rise in recent years and is projected to increase through 2017 where it’s expected…

Read More

FDA Guidance: Submission and Review Implications

Given the prevalence of social media in today’s society, it was inevitable that the FDA would release guidance for social media (even if they did need encouragement fro…

Read More

Social Sharing – Does the FDA Like or Dislike?

Understanding the FDA’s perspective on user-generated content (UGC) and implementing sharing widgets on pharma websites while maintaining fair balance is imperative to …

Read More

Tags
#VXSafetyVideo 2014 Winter Olympics 23andme 3-d printers 3-d printing Adboe Adobe Gadget Adobe Magpie Adverse Events advertising advertising careers agency Airbnb Amazon American Airlines Amgen analysis analytics antisocial network app aranesp archives ArsTechnica augmented reality Benicar Bitcoin black box drugs black box warning blue button boomers Box brand to customer relationships brands Browser Release Announcement business Business Insider Cancer Candy Crush captain kirk Caregivers Circulars Citius Pharmaceuticals Click-to-Chat CNN commercial space travel communication communities community community management connections consumer research cover photo cross-interface crowdsourcing culture customer engagement agency Customer Experience customer experience design customer relationship marketing D.C. Daiichi Sankyo data data analysis data driven marketing data management data modeling data-drivem dc DC Advertising DC digital marketing DC marketing dc week 2012 Delta Development Devin Fernandez diagnostics Diclegis Digital digital advertising digital behavior digital marketing display DMP doctors economics economy efficacy claims Elena Zamolodchikova Emily White engagement marketing executive leadership f*** cancer facebook FarmVille Fast Company FDA FDA guidelines FDA Letters Federal Aviation Administration Fire Phone FitBit Forsman Bodenfors fun Gamification gaming gen-x gen-y generation mashup generations GenY Geordi La Forge gesture technology gestures global google Google Chrome google goggles google hummingbird Google Translate Google Wallet Grey London hcp hcp marketing health healthcare holodeck Huffington Post HuffPost Live hypospray IBM Ice-cream injections innovation inrix insights Instagram iPad iPhone james tiberius kirk Jean-Claude Van Damme jet-injection JetBlue John Gerzema Juxtapid Kadmon Kickstarter knowledge language leadership letter from the editor life marketing marketing careers marketing DC Marketing Innovation marketing mix marketing promotions Mashable Matt Kruse medical apps medication medicine Memory Alpha millennials mobile Mobile App Mobile Apps mobile experience Mobile Marketing mobile phone mobile technology mobile-first companies Moscow Mt. Gox multi-channel planning Multisensory music neil young New York Times Bestseller next mobile experience organic search Oxford English Dictionary paid search park me app party patient health patient targeting patient-doctor relationship patient-level data people perspectives pharma pharmaceutical advertising Pharmaceutical Marketing pharmaceuticals photography pillpack Pinterest ponomusic Popmoney prescribing information prime directive principles relationship marketing relationships replicators Retail Retale ReWalk ribapak Ribasphere RibaPak RM Roy Sekoff RTC RTC Agency RTC Blog RTC Chatter RTC Dev Team Safety Video sara collis scanning secure search encryption segmented data Selfie SEO simulator Snap Chat Snapchat soccer social engagement Social Fixer social listening social media social media marketing social network Songza space space x staff StandWith Star Trek storify Subway summer Sung Kim Suprenza SXSW sxsw interactive SXSW14 Synesthesia team building technology Telecommunications telemedicine The Athena Doctrine translate translation translator trekkies tricorder tumblr twitter Twitter #Below10KFeet Twitter changes Uber US WorldMeds Vending Machine Venmo Virgin America virgin galactic virtual reality Visor Vital Technologies Corporatio Volvo Trucks washington Washington DC Washington DC ad agency Watson wearable technology Winsha Chen Women wondervoice World Cup Wunderman Wunderman Reports wunreports Yahoo Yahoo Finance Yahoo Mail Yahoo News YouTube zipcar
RTCAgency This is a great article about the health app and device markets and what new innovations mean for the industry. http://t.co/XLUvDi8nXs
1 day
| reply
RTCAgency Good perspective on innovation in #HealthApps and the @Frits den Akker. Perhaps we'll be seeing new guidance soon. http://t.co/kqcNqwdy72
2 days
| reply
RTCAgency The RTC Daily is out! http://t.co/IftKwnkp3F Stories via @Dr. Mehmet Oz
2 days
| reply
Archive