RTC Blog

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Perspectives Treffpunkt

Advanced Data-Driven Targeting Can Help Pharma Marketers Think Outside the Box

Digital ad spending for the US healthcare and pharmaceutical industry has been on the rise in recent years and is projected to increase through 2017 where it’s expected…

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Amazon: The New Leader in Digital Health?

June always tends to be a heavy month for innovative new technology. In the last few weeks we’ve seen new gadgets from Apple, Google, and Amazon, all preparing to g…

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How Jürgen Klinsmann Inspired a Nation to Play Hooky

Recently, my colleagues and I reaped the benefit of a marvelous social marketing move. On Wednesday Jürgen Klinsmann, the head coach of the US Men’s National Team (USM…

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FDA releases long-awaited “social media” guidelines

Last week the FDA released two new draft guidelines. These documents provide directional guidance about pharma’s options to engage with social media and user-genera…

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Like Me On Facebook

Our Facebook profiles are not always representative of who we are in real life. We all know that we only put the best version of ourselves out there for our friends to se…

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June FDA Warning Letter Updates

The FDA has been hard at work this month, having released an ‘Untitled Letter’ (also known as a Warning Letter) to Citius Pharmaceuticals as well as new FDA s…

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WundermanDC Wunderman Health welcomes new SVP of Strategy and Analytics-- Deb Furey! https://t.co/zcXKFdz69h
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WundermanDC "We are headed for a beautiful collision." @Varun Kaushik shares 10 insights he gained from #CES2017.… https://t.co/jkg1qI5pxi
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WundermanDC RT @Wunderman: CMO @Jamie Gutfreund says #wantedness is the new brand love. "We have to find a way to make people feel special & desired," she…
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