RTC Blog

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Perspectives Treffpunkt

FDA Guidance: Submission and Review Implications

Given the prevalence of social media in today’s society, it was inevitable that the FDA would release guidance for social media (even if they did need encouragement fro…

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Social Sharing – Does the FDA Like or Dislike?

Understanding the FDA’s perspective on user-generated content (UGC) and implementing sharing widgets on pharma websites while maintaining fair balance is imperative to …

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Are Pharma Companies Ready for Click-To-Chat?

Consumers today want information at their fingertips; they do not want to hunt for information that is buried within a website and many do not want to pick up a phone and…

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Social Sharing of Independent Promotional Material

According to January’s FDA guidance, pharma companies are required to submit interactive promotional media for clearance if: the company is responsible for the producti…

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Recent Twitter Profile Design Changes and How It Will Affect Businesses

On Tuesday, April 8th, Twitter announced a new design for all user profile pages that has already been rolled out to a select group of users and will slowly reach the res…

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Bitcoin: What is it and Why Should Marketers Care?

If you have been paying attention to the news or Twitter for the past month or two, you should have heard of Bitcoins. With all of the hype that Bitcoin and Mt. Gox have …

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RTCAgency Social sharing - does the FDA like or dislike? #PharmaMarketing #FDAguidelines #SocialMedia http://t.co/pE7s8JPzmN
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RTCAgency Planting tomatoes and herbs for #EarthDay on the RTC patio! #staRTCaring #GreenThumb @ RTC http://t.co/mGniZdsVmS
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