RTC Blog

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Perspectives Treffpunkt

RTC Chatter: Week 7/14

Chatter this week is new and ready for you! Brought to you by our Insights & Innovation team, Chatter is RTC’s current-events snapshot. This week’s topics include…

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Multisensory Marketing: Experience the Sound of Taste

Have you ever said a word and had it leave a taste in your mouth? Or looked at a picture of a recipe and been able to smell the spices? This phenomenon is called “s…

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RTC Chatter: Week 6/30

Chatter this week is new and ready for you! Brought to you by our Insights & Innovation team, Chatter is RTC’s current events snapshot. This week’s topics include…

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Amazon: The New Leader in Digital Health?

June always tends to be a heavy month for innovative new technology. In the last few weeks we’ve seen new gadgets from Apple, Google, and Amazon, all preparing to g…

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How Jürgen Klinsmann Inspired a Nation to Play Hooky

Recently, my colleagues and I reaped the benefit of a marvelous social marketing move. On Wednesday Jürgen Klinsmann, the head coach of the US Men’s National Team (USM…

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FDA releases long-awaited “social media” guidelines

Last week the FDA released two new draft guidelines. These documents provide directional guidance about pharma’s options to engage with social media and user-genera…

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