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MULTISENSORY MARKETING: EXPERIENCE THE SOUND OF TASTE
Perspectives Treffpunkt

Multisensory Marketing: Experience the Sound of Taste

Have you ever said a word and had it leave a taste in your mouth? Or looked at a picture of a recipe and been able to smell the spices? This phenomenon is called “s…

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RTC Chatter: Week 6/30

Chatter this week is new and ready for you! Brought to you by our Insights & Innovation team, Chatter is RTC’s current events snapshot. This week’s topics include…

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Amazon: The New Leader in Digital Health?

June always tends to be a heavy month for innovative new technology. In the last few weeks we’ve seen new gadgets from Apple, Google, and Amazon, all preparing to g…

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How Jürgen Klinsmann Inspired a Nation to Play Hooky

Recently, my colleagues and I reaped the benefit of a marvelous social marketing move. On Wednesday Jürgen Klinsmann, the head coach of the US Men’s National Team (USM…

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FDA releases long-awaited “social media” guidelines

Last week the FDA released two new draft guidelines. These documents provide directional guidance about pharma’s options to engage with social media and user-genera…

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Like Me On Facebook

Our Facebook profiles are not always representative of who we are in real life. We all know that we only put the best version of ourselves out there for our friends to se…

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RTCAgency This is a great article about the health app and device markets and what new innovations mean for the industry. http://t.co/XLUvDi8nXs
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RTCAgency Good perspective on innovation in #HealthApps and the @Frits den Akker. Perhaps we'll be seeing new guidance soon. http://t.co/kqcNqwdy72
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RTCAgency The RTC Daily is out! http://t.co/IftKwnkp3F Stories via @Dr. Mehmet Oz
2 days
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