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ADVANCED DATA-DRIVEN TARGETING CAN HELP PHARMA MARKETERS THINK OUTSIDE THE BOX
Perspectives Treffpunkt

Advanced Data-Driven Targeting Can Help Pharma Marketers Think Outside the Box

Digital ad spending for the US healthcare and pharmaceutical industry has been on the rise in recent years and is projected to increase through 2017 where it’s expected…

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Amazon: The New Leader in Digital Health?

June always tends to be a heavy month for innovative new technology. In the last few weeks we’ve seen new gadgets from Apple, Google, and Amazon, all preparing to g…

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How Jürgen Klinsmann Inspired a Nation to Play Hooky

Recently, my colleagues and I reaped the benefit of a marvelous social marketing move. On Wednesday Jürgen Klinsmann, the head coach of the US Men’s National Team (USM…

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FDA releases long-awaited “social media” guidelines

Last week the FDA released two new draft guidelines. These documents provide directional guidance about pharma’s options to engage with social media and user-genera…

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Like Me On Facebook

Our Facebook profiles are not always representative of who we are in real life. We all know that we only put the best version of ourselves out there for our friends to se…

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June FDA Warning Letter Updates

The FDA has been hard at work this month, having released an ‘Untitled Letter’ (also known as a Warning Letter) to Citius Pharmaceuticals as well as new FDA s…

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FDA Guidance: Submission and Review Implications

Given the prevalence of social media in today’s society, it was inevitable that the FDA would release guidance for social media (even if they did need encouragement fro…

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Social Sharing – Does the FDA Like or Dislike?

Understanding the FDA’s perspective on user-generated content (UGC) and implementing sharing widgets on pharma websites while maintaining fair balance is imperative to …

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Data and the Future of Transit

Representatives from tech companies focused on the auto industry converged on Austin and provided some intriguing insights into how data is reshaping transit. Representat…

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Owning Your Healthcare Data

After two days at SXSW, I am starting to see a data trend in healthcare: the importance of owning your own data. Three ideas have had great success in consumer healthcare…

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A Mobile Experience Like You’ve Never Seen

I think everyone at SXSW has that one session that puts them on their heels. Today, it was my turn and I can’t stop blabbing about it to my peers. Sung Kim‘s …

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Today’s Trends are Gaining Momentum

Since arriving at SXSW, I’ve noticed a few trends that are hot topics at this year’s conference: wearable technology, mobile-first companies and Snap Chat. Ex…

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RTC Chatter: Week 6/30

Chatter this week is new and ready for you! Brought to you by our Insights & Innovation team, Chatter is RTC’s current events snapshot. This week’s topics include…

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What will Adobe Build Next?

SXSW Session Recap: “What do we build next?” presented by Devin Fernandez and Winsha Chen My first session at SXSW did not disappoint. A duo from Adobe provided the a…

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RTC Team Live from SXSW

RTC is pumped that three of our finest — Adeline Heymann, Senior Experience Strategist; Staci Brophy, Senior Experience Strategist; and Severin Skolrud, Senior Proj…

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Apple Watch: The future of medical devices?

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The Apple Watch: Implications for Healthcare By: Adeline Heymann and Camie Rodan, Insights & Innovation Wunderman World Health, DC September 2014 Summary On Septemb…

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Pharmaceutical Adverse Event Reporting Still Unclear

In March 2001, the FDA issued a draft guidance entitled “Postmarketing Safety Reporting for Human Drug and Biological Products Including Vaccines.” This guidance outl…

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SXSW Day 1 Recap

RTC is lucky to have three of our finest at SXSW’s Interactive Conference in Austin Texas: Staci Brophy and Adeline Heymann, Senior Experience Strategists, and Seve…

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WundermanDC Witching everyone a very Happy Halloween from #WundermanDC! #WunderMonster #AdvertisingDC #HalloweenDC https://t.co/bLAe4ab3Kq
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WundermanDC RT @Wunderman: Approximately half of parents say they have a hard time coming up with creative ways for their kids to play. Our new app for…
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WundermanDC RT @Wunderman UK: Listen up! Our Chief #Creative Officer @hawian tells @The Drum how voice is going to become the next frontier of brand and…
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